Things are always changing in the digital marketing world when it comes to Google and a lesser extent Facebook, Instagram, and YouTube. Google has change the name of Google My Business (GMB) to Google Business Profile (GBP) and going forward this will be the new name. Google Business Profile (GBP) provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, phone number, photos, or a link to your website. Local search is an integral element of a comprehensive digital marketing campaign, and Google Business Profile (GBP) is a huge and ever-growing factor.
The most common reason why your business isn’t showing up on Google Maps is that your business lacks location authority. Having a complete GBP profile can help potential customers learn more about your business, your location and when they can visit you—all of this without even having to click on your website. At a minimum, you should be posting on Google Business Profile once every 7 days. Many businesses post once per day and have seen good results and improved rankings.
The most used channels for research before making an online purchase include a website (74%), email (43%), social media (38%), and retailer’s mobile apps (36%). Regardless of what generation your customers represent, this statistic proves that an optimized website is a must. Even if your product sells through a third-party platform, such as Amazon, nearly three-fourths of buyers will go hunting after more information on your company website.
The number one listed result in Google’s organic search results has an average click-through rate of 31.7%. Almost one-third of people who search on Google will click on the first result. And, the chances of your website getting seen after that, fall a staggering amount. In fact, only 0.78% of Google searchers clicked on something from the second page. Third page? Well, forget it.
Research indicates about 46% of all searches on Google are seeking local business information. Local customers are out there and not all of them will talk to a neighbor for recommendations. If half of Google searches are for local businesses, you need to make yourself visible.
So, do you want some help? Contact us to see how we can set this up for you.
Interacting (Interactn) with consumers on social media is an important marketing strategy for any small business. Marketing through social media is easy for small business owners as long as you actively post on social media pages. Set a schedule to regularly engage with your customers.
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