Video marketing accomplishes all the work that conventional marketing does, however it amplifies the effects. We, humans, are visual creatures, and we can’t help but be drawn to moving images, whether they show a cat jumping into a box or a service that a business provides. One of the very best methods to grow your customer base is to help more people find out about who you are and what you do. Instead of getting lost in the crowd, you want your business to stand out among your competitors.
With videos, you rapidly communicate what your core values are. You can increase exposure to prospective customers by offering entertaining, educational videos that inform them about your business and help them remember your name. The more places your potential customers can find out about you, the better your opportunities of transforming them into paying customers. Once you have identified and developed your brand, you need to get the word out.
YouTube is the 2nd biggest search engine, just behind Google, which owns You Tube. Now are you starting to see the importance of having a You Tube channel as part of your online marketing arsenal. Google loves businesses that use their product line and they reward you with increased search rankings. If you aren’t using video for marketing, you’re missing out on a huge opportunity to enhance your reach and engage your audience. “But I currently have a sleek website, a blog, and a social media presence,” you might say. That’s a fantastic start, however, continuing to get the word out makes the difference between a business that gets noticed and a business that gets selected over its competitors.
Video continues to take a bigger and bigger share of social media content. Why should you care? Since video is the most shared material on social media. Facebook positions a higher priority on video material because they understand that’s what users want. We like to share material that will entertain our friends and move them, and video has a much better chance of doing that. More than links, images, or plain text, video has the best opportunity of getting shared by your followers. You can easily dip your toes into marketing videos through social media, by learning how to post videos to Instagram and Facebook.
Google utilizes time on-site to assist it’s algorithm to determine whether you are offering what visitors are searching for when they look for a specific term or phrase. When they hang out on your website watching a video, Google (correctly) analyzes that you are providing the important information a visitor desires. This can assist you to move up in search result rankings.
So, do you want some help? Contact us to see how we can set this up for you.
Interacting (Interactn) with consumers on social media is an important marketing strategy for any small business. Marketing through social media is easy for small business owners as long as you actively post on social media pages. Set a schedule to regularly engage with your customers.
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